The 2022 edition of JCK Las Vegas is fast approaching. The show opens Friday, June 10. (Meanwhile, JCK’s sister show Luxury opens June 8 to guests and all JCK attendees on June 10). Have you registered? If this is not the case, we invite you to get started (pre-registered guests will be able to speed up their entry to the show).
By all accounts, this year’s shows are shaping up to be blockbuster events, as the industry returns to Las Vegas for the first full jewelry market week since 2019.
Below, Sarin Bachmann (pictured), Vice President of Reed Exhibitions’ Jewelry Group, aka Head of Show, outlines all the new stuff coming to the Venetian Expo (formerly known as Sands Expo) in early June.
“As a main theme, our education is focused on the future of retail,” Bachmann said. JCK. “What’s next in digital and innovation, and topics like digital marketing, sales and also employee retention.”
New Exhibit Floor Items
We are really delighted to find all our neighborhoods, as well as some new ones. Luxury is back at Level 2, where it was in 2019, which means all exhibits at the show will be at Levels 1 and 2.
AGTA is back under the same roof as JCK, and will be co-located with International Gems and Fine Gems on Level 2, behind Luxury and next to the Plumb Club in Hall D. They open Thursday [June 9]the day before JCK.
We have a new neighborhood called The Shoppe which will feature high-end gift products such as handbags, soaps and candles, as well as JCK items with artwork by Sammy Handler from Kicks by Sammy. We had her at Luxury in 2019; she’s an amazing artist who creates fun artwork with images from the show, jewelry, and high-end items. It is a great place for people to shop for their stores or for themselves. Eventually we will look to expand this area to have glasses and picture frames, but we are starting small.
We are delighted to have our internationals back, slightly more than in 2019, including new additions such as the Sri Lankan and Thai gemstone pavilions in the gemstone region. Hong Kong companies are coming; they have quarantine requirements when they return to their country, so we don’t have that many, but we have a large number of people willing to accept this quarantine. The last neighborhood I will mention is our rebranded Design Collective. It was formerly known as the Design Center. It’s sold out and has new additions, including the Black in Jewelry Coalition, which has a space where BIPOC designers will be showcased.
We always make it a point to make sure JCK is new and innovative every year. This year we’ve added a host of fun new activations and Instagrammable moments throughout the showroom.
During registration, for example, we will have ribbons that mark the number of years you have attended. You can choose a ribbon and put it on your badge, so everyone starts thinking about how many years they have been at JCK. And there will be a photo booth nearby where they can take a photo with their ribbon, and those photos will be revealed in a large mosaic.
We will have an NFT gallery in luxury. We have a featured artist, Rozes, who did specific NFT artwork for our show. He does cartoons and made specific ones for us where cartoons wear jewelry. The theme of the show is that we’re trying to educate the industry on what’s new and coming, including NFTs and the metaverse, and how our industry can get involved. And we will have educational sessions related to that. It is education combined with activation.
We will have a JCK magazine photo booth where you can get a picture of yourself on the cover of JCK magazine. I believe it’s going to be at the bottom on level 2, in the innovation hub near the Showcase stage, where all of our education will be. The JCK Pro Lounge will be back there. This is one area where you can get all of this innovation and education in one place.
There will be a video booth where you can show off the jewelry you are wearing or try on a vendor’s jewelry and show it off.
We will have a Marketplace cafe at the back of the Bridge area on level 2 with cafe seating and every afternoon between 2 and 3 p.m. free 30th anniversary treats will be handed out there.
There will be a large balloon ring installation at the front of the Design Collective on Level 2, sponsored by Diamonds Do Good – another cool Instagrammable moment.
We will have a gem-themed hallway leading to the Gems district. The hallway next to the luxury ballroom will be lit up with gemstone colors and neon signs, so you will have a fun experience walking around the gemstone area.
Finally, the lounges will be modernized throughout the show. The Deluxe Lounge will feature a flower wall and the one in the JCK Lounge will feature art from Kicks by Sammy. There are many new ways to enjoy the experience while you shop at the salon.
We are thrilled to have JCK Rocks returning on Saturday night June 11th. As many people have heard, we feature current and past cast members of hamilton. They will do some of the songs from hamiltonand they will also mix current pop songs with hamilton songs and create that unique experience you can’t see anywhere else. Wholesale hamilton fans will hear the songs they know and love but also experience them in a different way.
The evening begins with a networking event before the performance and ends with an after-party. Networking begins at 7:30 p.m., the show begins at 9 p.m., and the after-party at 10:30 p.m., at Palazzo level 5 of The Venetian.
All our partner events are back, including the Diamonds Do Good gala on Thursday evening [June 9]. Plumb Club takes guests to see Katy Perry on Friday night [June 10]. Fashion show on the Le Vian red carpet, followed by the Jewelers for Children’s Facets of Hope gala, Sunday evening [June 12].
There is a new WJA and keynote breakfast on Saturday mornings [June 11] at 8:00 a.m. in The Venetian at Level 3 with Karine Bah Tahé, Founder and CEO of Blue Level Training, focused on diversity, equity and inclusion training.
Rapaport prepares its breakfast on Sunday morning and many other cocktails and events will be organized throughout the weekend, including GIA, AGS and IDCA.
New educational offers
The Friday morning JCK keynote is sponsored by Sarine. It will be about the metaverse and web3 and what all the upcoming digital innovations will look like for retailers. The keynote is from Swan Sit, a digital innovator, marketer and official global head of digital marketing at Nike, Estée Lauder and Revlon. Participants will be able to learn ideas about the importance of developing strategies for new audiences in these new spaces in these new ways.
As for other training, we’re bringing back a full slate of JCK Talks Thursday programs at Level 1, including sessions taught by GIA and sessions on sustainability, trends, digital marketing, NFTs, and more. At the end of the day, we’ll have a “How to JCK” panel at 5pm followed by a happy hour, on how to get the most out of your time at JCK. I myself will be a member of the panel along with other retail veterans.
During show days, we will have on the Showcase Stage at the back of Level 2 different instructional tracks that run at the same time each day. Topics include trends, both style and consumer buying trends; responsibility, which includes sustainability, diversity and inclusion; Sales; marketing; and what we call “relevance,” which is the metaverse, NFTs, and digital fraud, so anything new and digital. The nice thing is, if you’re interested in sales, you can come back to the Showcase stage at the same time every day and get a new sales topic.
(High photo courtesy of JCK Events)
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