The fourth annual Paint Nevada Pink begins October 1 in downtown Reno as the Reno Arch lights up pink at dusk.
Paint Nevada Pink organizer Nevada Cancer Coalition, as well as breast cancer doctors, survivors and advocates will gather under the arch as it is lit pink for a photo op and, likely, a big cheer.
Reno‘s arch will remain pink throughout October to help raise awareness of the importance of regular screening mammograms to help catch breast cancers earlier, when they’re easier to treat.
A number of businesses in northern Nevada — and others across the state — are turning their signs and buildings pink in October to help raise breast cancer awareness.
The key Paint Nevada Pink campaign action that accompanies all of this awareness is that Nevadans pledge to get screened for breast cancer within the next 12 months or remind a loved one to get screened for breast cancer. .
“Breast cancer screening can be daunting, overwhelming and low priority for some women who wonder when to start screening, how often and if they are affected by factors such as genetics or breast tissue density” , Cari Herington, executive director of the Nevada Cancer Coalition, said. “Since we launched Paint Nevada Pink, we’ve been able to help our partners promote a consistent message: annual mammograms starting at age 40 can catch breast cancers earlier when they’re most treatable.
“We also encourage women to start the conversation with their healthcare providers before they turn 40 to determine if they should begin screening earlier due to family history or increased risk factors,” added Herington. .
For more information or to take the pledge, visit http://PaintNevadaPink.com.