Posted: September 26, 2022, 10:05 a.m.
Last update on: September 26, 2022, 10:05 a.m.
Sahara Las Vegas is among the casinos that are changing their customer loyalty program in an effort to attract and retain more active gamblers.
The Strip site announced last Friday that it is modifying its Infinity Rewards platform so that participants can earn rewards up to six times faster. Sahara’s redesign of its loyalty program is part of a larger effort to improve the integrated station, which also includes adding new amenities. For example, opens this Friday its long-awaited restaurant Balla Italian Soul in the Sahara.
Starting October 1, 2022, Infinity Rewards offers MORE benefits, including earning points up to 6x faster on slots every day, and now offers competitive tier matching at member’s best status with more other select casino loyalty programs, VIP parking, dedicated priority service lines at the Infinity Rewards hotel, restaurants, cashier and desk, and exclusive discounts on cabanas and daybeds at the AZILO Ultra pool. Infinity Rewards members earn special offers and rewards, invitations to exclusive events, and more,” according to a statement released by Sahara.
Enrollment in the program is free and points can also be earned and used at the Grand Sierra Resort (GSR) in Reno.
Located four miles from Harry Reid International Airport, Sahara has 1,613 rooms and suites spread across three towers, including the AAA® Four Diamond Alexandria Tower.
The integrated resort also features 85,000 square feet of meeting space and a 60,000 square foot casino, which includes 600 slot machines and video poker terminals and over 50 table games. It has a poker room and bookmaker William Hill.
When it comes to earning points under the Infinity Rewards program, participants earn $1 in comps for every 1,000 points earned on slots. Poker players earn comps based on time played while table bettors earn comps based on play.
“Level Credits have no additional value. Members will receive one (1) $2 Tier Credit on Video Poker Multi-Games and Video Keno. Members will receive one (1) Tier Credit for 1 $ on video reels and reel slots Point multipliers do not affect how tier credits are earned Table players earn tier credits based on game type, wager average and time played,” according to Sahara.
There are six tiers in Infinity Rewards: Select, Premier, Elite, Legend, Iconic, and Infinite. Infinite membership is by invitation only.
Many changes to reward programs
This year has been active in terms of the reconfiguration of customer loyalty programs by Nevada gaming operators and this has been a theme among large, medium and small businesses.
Earlier this month it was revealed that Binion’s and the 4 Queens, both located in downtown Las Vegas, are combining their customer loyalty programs. Both properties are owned by TLC Casino Enterprises.
Sahara and Grand Sierra are owned by the Meruelo Group, a conglomerate that also controls food and media companies as well as the NHL’s Arizona Coyotes. In 2013, the company tried to buy the Trump Plaza Hotel and Casino in Atlantic City, NJ, but failed in that bid.